Sabrina Weill is the founder and editorial director of the Santa Monica-based content shop Weill Media. Previously, Sabrina spent 15 years in editorial positions at well-known publications, bringing their content to the next level.
In 2008, Sabrina was founding editor-in-chief of Warner Bros.ʼ MomLogic.com, produced by the division of Warner Bros which produces TMZ. Sabrina developed and oversaw the editorial direction while curating the Mom-Blogger Network. She also editorially directed the re-launch of TyraBanksShow.com. MomLogic.com was named “the most influential parent-focused blog overall” by PR Week in 2008. As editor-in-chief of Seventeen magazine, Sabrina redesigned the 50-year old magazine and increased single copy newsstand sales dramatically. As special projects director at Seventeen, she edited several branded teen books and special issues.
Sabrina is the author of three books, including The Real Truth about Teens and Sex (Penguin, 2006), which was excerpted in TIME magazine. She is also the author of The Seventeen Guide to Sex and Your Body (Simon & Schuster 1996), We’re Not Monsters: Teens Speak Out About Teens in Trouble (Harper Collins 2001), and was the editor of Notre Dame Inspirations (Doubleday, 2006), co-authored by former CBS Early Show anchor Hannah Storm.
As founding executive editor of CosmoGIRL! magazine, Sabrina was instrumental in its launch and creative vision, which was honored with Adweekʼs 2000 “Startup of the Year” distinction. Previously, she was a senior editor at Redbook, and has served as editor-in-chief of Scholasticʼs teen health magazine Choices. She began her career as an editorial assistant at Seventeen.
Sabrina has appeared as a parenting expert on the Today Show, The Early Show, USAToday and The Washington Post, among others. She has a BA in Creative Writing from UC Santa Cruz and lives in Santa Monica with her husband and two young children.
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