The first task of a corporate social responsibility campaign is often the programming: figuring out how to use the company’s resources to have the greatest impact. Will the campaign be local, national, or global? Who are the key stakeholders? What are the key messages? What content materials will be needed?
The very next issue is: How will the program be communicated, both internally and externally, in the most effective way? The best cause marketing materials — videos, social media, articles, blog posts, and websites — help employees understand, feel pride in, and fully participate in the program.
TELL THE WORLD
If you’re doing something amazing and you want the world to know about it, we would love to help you tell your brand’s story. Tactical cause marketing in Los Angeles — videos, social media, articles, blog posts or a website — can honor and amplify your corporate social responsibility program.
We’ve already established that your brand is a force for positive change. And now, the powers-that-budget at your corporation have authorized you to create content to explain and celebrate your program. Fantastic! Weill Media can help you craft content strategy and execute against your timeline and budget. Weill Media’s cause marketing in Los Angeles team can help you make global (and local) issues personal by telling relatable, meaningful stories. Let us know what you’re up to!
• COCOA LIFE In support of Cocoa Life, a $400 million Mondelēz campaign to promote sustainable cocoa farming, Weill Media filmed on location in Ghana and Côte d’Ivoire and produced many films heralding a multifaceted program that strives to educate farmers, empower women, keep kids in school, diversify incomes, and sustain the land. We create and update copy, photos, and videos for this cause marketing website, cocoalife.org, along with creating ongoing posts to various social media outlets.
• WAITING FOR SUPERMAN For Participant Media’s Waiting for Superman, we developed strategy and wrote copy for an effective call-to-action microsite.
• BIG BROTHERS BIG SISTERS Weill Media created a film celebrating 100 years of pairing at-risk children with adult mentors.
• FIRST STAR For First Star, a national program supporting abused and neglected children, Weill Media defined new website strategies, crafted messages, and celebrated the program with revealing, honest photography.