That’s the question your audience is asking when they turn their hard-won attention to your brand’s content marketing. Will your content make me laugh? Will you give me information I crave? Will you tell me something that will help me get promoted, make more money, stay healthier, or take better care of my family?
Content marketing at first blush seems like you’re giving away something for nothing. Usually with content marketing, you are not directly selling your product or service. By creating thoughtfully crafted videos, photos, articles, posts, social media, and websites, you may be giving away your expertise, your talent, and sometimes even a bit of your services.
But when you do a good job with your content marketing, you get in return customer loyalty to the degree of advocacy. You get engagement. You get extremely positive brand association.
You get brand lift.
One client of our content marketing, Los Angeles agency saw a 90% recognition factor among their target audience.
Content marketing can help you, like it has helped our other clients, win awards within your company or industry for providing your customers with such an amazing resource.
If your brand’s content is regulated, as is the case with pharmaceutical content, healthcare content, and financial content, there is an art to telling effective stories that adhere to the strict rules and guidelines necessary for stakeholder and reviewer approvals.
We don’t see rules as shackles. Weill Media’s content marketing Los Angeles agency approaches industry guidelines as a jumping-off point for great creative. We see the myriad regulations and considerations as an opportunity to further define and celebrate your brand.
For all content, including entertainment, lifestyle, and cause marketing content, it is critical to stay true to your brand messaging and values while playing by the rules. Every communication should reveal your brand in the best light, regardless of constraints and stipulations that others might find limiting.
Whatever your industry, the right words, photos, and videos create a story that will forge a powerful bond between your brand and your audience.