Mondelēz / Cocoa Life
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Weill Media shoots on location in West Africa to deliver videos and website content for Cocoa Life, a $400 million sustainability campaign.

Case Study:
Creating Content for a Global Content Marketing Campaign — in Los Angeles

Here's an argument for taking work personally: It’s now considered a good thing. Taking work personally is proof that you care how your actions (and by extension, the actions of your company) affect those around you, next to you, across the street, and all over the planet. In fact, this kind of engagement is actually a key quality employers now seek to find and nurture in employees. 

A lot of thought, research, and planning goes into creating “I care” programs (also known as corporate social responsibility or CSR programs), which can range from online charity drives to local efforts to worldwide campaigns, like the $400 million Cocoa Life sustainability program Mondelēz put in place to secure a promising future for cocoa-growing communities, and for cocoa. 

Weill Media’s global content marketing team in Los Angeles was honored to be enlisted early in the process to provide ideas for the project’s name, taglines, and mission statement, and to deliver an array of written and visual content focusing on the people who harvest and prepare cocoa.

When creating content for a global content marketing campaign in Los Angeles or around the world, a significant challenge is making both the big concepts and important implementation details easy to understand, connect with, and care about.

In other words, make them personal.  

Over the years, Weill Media continues to generate ongoing content for Cocoa Life, including blog posts for the Cocoa Life website (CocoaLife.org), social media posts on Facebook, Twitter, and LinkedIn, and photography that serves as the visual foundation for the Cocoa Life brand, featured across materials and web items, including in a native advertising photo essay for The Guardian that was seen hundreds of thousands of times, and floor-to-ceiling installations in the Mondelēz Zurich offices.

Our global content marketing campaign (Los Angeles) production team traveled to Ghana and Côte d’Ivoire in Africa, into remote cocoa-growing communities, to film a series of videos that offer an up-close look into the world of cocoa farming and the people who create and implement this groundbreaking program. 

A wonderful change is afoot. More and more thought-leading Fortune 500 companies are encouraging employees to take work personally because their corporate leadership realizes the social, cultural, and cost benefits of corporate social responsibility.

If you have a global content marketing campaign in Los Angeles or anywhere around the world that could benefit from a creative content marketing team with a track record of delivering smart, effective, beautiful content, contact us. We would love to help you tell your brand’s story. 

WHY CORPORATE SOCIAL RESPONSIBILITY PROGRAMS

ENGAGED EMPLOYEES

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BETTER WORLD

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COST BENEFITS

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SERVICES PROVIDED

Content Strategy, Story Production, Video Production, Photography

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