Sabrina Weill: Fractional CCO

Former Hearst editor-in-chief, now: editorial lead, content consultant, creative thought partner.

About Sabrina

Hello CEOs, founders, publishers, and executive directors looking to leverage content to raise awareness, boost revenue, and create superfans!

I am a former Hearst editor-in-chief and current Fractional Chief Content Officer & creative thought partner offering a proven, systematic approach to planning and creating effective content and communications aligned with your KPIs.

Work with me to quickly discover or refine a clear path to powerful content that amplifies your brand and is enjoyable to produce.

I can also advise your team on content production, or bring on creatives (writers, designers, web, project management, video) as needed.

Clients say I'm a big ideas person who gets stuff done.

I often say: "Know your story, grow your brand." After storytelling for decades, I've noticed when an organization's story is crystal clear and every bit of content supports that story, a brand becomes magnetic... and often new revenue streams appear. Let's chat!

Get content support for your...

Next big campaign.

Emotional content amplifies key messages with strategic naming and a focused content strategy, voice, and editorial calendar.
Engagement: 6 years

Lifestyle content with a purpose.

Plan the best channels, voice, editorial calendar and story formats for maximum impact.
Engagement: 2 years


Ensure your mission and key messages are on point, and focus content strategy and creative operations for effective communications at scale.
Engagement: 4 years

Long-form, ongoing content.

Create a clear mission and ensure every story is relatable and supports your audience.
Engagement: 13 years

How to work with Sabrina


Set up a call

Click "Let's Chat" to set up a 15-minute call with Sabrina to chat about your content needs.


Choose a scope

In a two-hour zoom, you'll get a lot of information and inspiration. In a few weeks, you'll have a content plan.


Content success!

Know your story, plan your content, grow your brand.

Trusted by global Brands + FAST-GROWING StartUps



“Weill Media is a game changer.” 

Literally transformed the communications flow at Get Lit! Our marketing has never been sharper, the story we're telling has never been clearer. Weill Media took workflow and approvals off my plate so I could focus on the big picture at Get Lit, and Sabrina helped shape my thoughts and vision there, too.  She is an excellent listener, guide, and thought-partner. WEILL MEDIA IS A GAME CHANGER. Our budget doubled in the year that we were working with them and the sense of relief that we had was immense.

Diane Luby Lane

Founder / CEO, Get Lit - Words Ignite
Project: Communications, Creative Operations

Celebrity NEWS Startup

“Organized, conscientious, responsible, flexible.”

Weill Media played a key role in the launch of the Snakkle website; the work they performed as editorial consultants was multi-faceted and first-rate. Their various duties included consulting on editorial direction and branding; overseeing managing editor duties to build a significant inventory of stories pre-launch; advising on design, development and building of the site; and preparing a competitive analysis of the marketplace. In all aspects of their work, Sabrina and her team were extremely organized, conscientious, responsive and flexible.

Richard Battista

Former CEO of Snakkle,  President and CEO of Time
Project: Snakkle launch


“Seamlessly got stakeholders on board.”

Weill Media developed loads of terrific content, including incisive interviews that elegantly linked our website to our film. They delivered presentations to key execs here that seamlessly got everyone on board.

Chris Gebhardt

EVP, Participant Media
Project: Waiting for Superman Website


“Amazing photographs... powerful website.”

Hundreds of people have congratulated us on the impact, beauty, honesty, and integrity of our wonderful new website. People are deeply moved by the amazing photographs which capture the souls of our special kids. The First Star mission shines out of every page. It’s the most wonderful, smart, powerful gift you could have given them as they fight for their futures and we help them get there. Yours is a great lift to our whole endeavor, this wonderful thing we call First Star. Thank you!

Peter Samuelson

President/Co-Founder, First Star
Project: Website, Content Strategy, Photographs


“Dynamic, innovative stories that got noticed.”

The Weill Media producers curated and assigned dynamic, innovative stories that got noticed — and picked up — by mainstream media outlets.

Allison Kingsley

VP Digital, Ovation
Project: Ovation, Culture Pop


“Explained complex problems simply”

As a Fintech company, our products are sophisticated and we cater to a very specific audience which made us wonder if we should hire a financial technical writer to work on our new website copy. Weill Media came into our offices, carefully interviewed key stakeholders, and in a short amount of time understood our mission and products. They were able to write about us in a clear, benefits-driven way, streamlining copy and working fast to meet our deadline. Our content now has a consistent voice that “feels like us.” I would wholeheartedly recommend working with Weill Media for any of your content needs—naming, website copy, or collateral.

Michelle Fiordaliso

VP Marketing, FastPay
Project: Financial Technology Content

Let's Chat!

How can I help? 

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